Friday, November 29, 2019
Free speech on the Internet free essay sample
Considers the effect that cyberspace will have on the First Amendment. This paper looks at privacy concerns as they relate to the Internet. The author takes a neutral position stating concerns from both sides and taking the position that more time is needed to figure out just what should be regulated, if anything, and how the government should go about doing this. Some previous court cases are sighted along with actual quotes from the Judges decision. The author further looks at censorship issues in general and how those surrounding the internet would differ from those regarding other forms of media. Ever since the United States Constitution was established, there has been a long-standing debate over the interpretation of the First Amendment. Now, with the emergence of more advanced technologies within the past few years, this debate has been extended into a new realm.
Monday, November 25, 2019
Judicial Selection Essays
Judicial Selection Essays Judicial Selection Essay Judicial Selection Essay In recent years judicial selection has become an issue of great debate with many different views and ways to make it better. In Texas, judicial selection is carried out by partisan elections where voters get to choose the judges and justices. This form of judicial selection has many advantages as well as some disadvantages. One advantage of judicial selection by election is that it gives the voters the power in the selection. This allows Texans to be sure that the selection process is kept ââ¬Å"â⬠¦out of the hands of an elitist entity that would choose political cronies or donors. In merit based selection, for example, even if the people vote not to retain the judge, the people of power in government just get to pick another one of their buddies. Another advantage is that elections allow the people to get to know the candidates better. Since the candidates must campaign for the election it is much easier for the voters to find out their judicial philosop hies and their qualifications for the job. If selection wasnââ¬â¢t done by election the people wouldnââ¬â¢t know anything about their judges because they would have no reason to get their name out and state their policies. The ability to remove judges that arenââ¬â¢t doing their job is also an advantage of judicial selection by election. In a merit based system ââ¬Å"â⬠¦given the low attention of the electorate, removing bad judges from office is difficult. â⬠i The disadvantages of the judicial selection by election system are almost all associated with the campaign process. The main issue is that the campaigns are largely funded by corporations and organizations that are likely to appear in court. This causes a lot of distrust among the people because the majority believes the campaign contributions influence judgeââ¬â¢s decisions. Whether the contributions actually influence decisions or not, the people have lost some faith in the judicial which is the biggest problem. Also, the campaigns are problematic because usually whoever raises the most money wins the election. The candidate who raised the most money probably made the most promises to corporations and organizations, so this cou ld lead to some unfair and unjust trials. A problem not associated with the campaigns is that many voters do not know the judicial candidates very well. This is shown in the 2002 Republican Primary election with Judge Xavier Rodriguez. He was a sitting Supreme Court Justice supported by Governor Perry and the Republican Party who didnââ¬â¢t even win the primary. Many believe he didnââ¬â¢t win simply because of his name. i In conclusion, I believe that the merit based system of judicial is best for most of the country because it would allow judges to make decisions without having to feel obligated to anyone. However, this would not be realistic in Texas because I donââ¬â¢t think Texans would ever allow the vote to be taken out of their hands. I believe the best solution for Texas would be to restrict donations further and not allow candidates to know who their contributors are, like Idaho has done. This would eliminate judges being influenced by large contributors and would make the campaigns more equal because the corporations and organizations wouldnââ¬â¢t have incentive to give a lot of money.
Thursday, November 21, 2019
Voltaire's Candide Essay Example | Topics and Well Written Essays - 1250 words
Voltaire's Candide - Essay Example Female characters have been shown inhumanly beaten, molested, raped, enslaved and sold again and again from one hand to another. Although, Voltaire was popular for having vocally favored and propagated the equal rights of women, yet, this feeling is not noticeably perceptible in Candide, particularly taking into consideration the reality that the major female characters are negatively portrayed as prostitutes, lustful women that marry for wealth, infected disease-carriers, and most prominently victims. In general, while Voltaireââ¬â¢s effort was definitely seditious and critical of society, any prospective revolutionary value lies only within the sagacity that it uncovered weaknesses in the prevailing communal configuration. Female Characters; Evolution of Sufferings Throughout the novella, its female characters have endured numerous challenges and undergone extreme sufferings, which have made it tremendously difficult for Candide to continue to believe Pangloss's philosophy. Huma ns are either destined to live in misery or in the lethargy of boredom. This is ridiculing and is brought about by the famous saying, "All is for the best in the best of all possible worlds". And in no way are we meant to be receiving Pangloss as a believable character; like Candide he is over exaggerated and distorted to the extent that his philosophy is almost inseparable from his character. One finds that Pangloss is a recurring nightmare of Candide in the way that he constantly returns from moments of almost certain peril alive, and therefore re-ignites the morsels of optimism that Candide still contains. Pangloss maintains that this is the best of all possible worlds, when really they are living in a cave, cut off from the suffering that still rages in the outside world. The Writerââ¬â¢s Purpose of Specific Depiction of Female Characters One must assume that his main purpose throughout the novella is that he provides a hole through which Voltaire can attack the optimists, bu t underlyingly to keep the story alive in the way that Candide still maintains faith and optimism that all will turn out well in the end. The significance of the Eldorado episode is to provide a frame of reference from which to compare Europe. Voltaire uses Eldorado rhetorically to contrast vices of the real world. What he is really doing is enforcing the fact that Europe is full of evil, sarcastically saying, "If you hadnââ¬â¢t noticed yet this is how bad Europe is," compared with somewhere in South America. But the Eldorado episode brings Candide riches, and this is a chance for Voltaire to put Candide up on a pedestal and then bring him right down again, and lower. Candide loses all his money and realizes that it just makes him a target for all sorts of swindlers, like the Vanderdendur and the Surinamese officers who try and get as much money from Candide as possible. Eldoardo is Voltaireââ¬â¢s paradise, his ideal world, it is void of religion and rules, it is educational, and practical, and the people there are friendly. His financial injury inspires more pessimism in him than violence ever did. This crushing of Candide through the removal of his riches lets Voltaire really point out the power of greed in man and he thoroughly ridicules the irrationality of human priorities. But one must also understand how Eldorado shows how insignificant and valueless something can be if there it exists in large quantities. So one would argue that the
Wednesday, November 20, 2019
News paper summary Essay Example | Topics and Well Written Essays - 500 words - 6
News paper summary - Essay Example Its stock dropped by more than 5% in three months. It also reported of various cyber-attacks that it has received. Its shares have also dropped by 10% in 12 months that are contradictory to gains of a company such as NASDAQ Internet Index that increased by 31%. The drop seems to indicate that investors are raising questions concerning its future. Its revenue growth has remained stagnant for the past two years, and the scenario will be the same in coming years. The article, HP chairman Whitworth to Step Down to Focus on Health, is about HP management and in particular its chairman Mr. Whitworth. He has served on several US boards, but now wants to retire and concentrate on his health. He has lived with throat cancer since April 2013. Relational managers will be meeting soon to discuss on how to appoint a new chairman. It manages more than $ 6 billion and features prominently in shareholder activism. He joined the HP Company in 2011 when it was turmoil and led to its stability. Relational investors are more worried of his wealth than effect on the firm. The article, Real-Estate Investors See No Problem with Puerto Rico, points out at the deteriorating economic conditions at Puerto Rico and how real-estate investors are taking advantage of the situation. Property managers and private-equity firms are buying and developing luxurious and high-end hotels on the island. Property deals have up scaled by more than $ 1 billion. The investments bet on its turn around, touristââ¬â¢s credit concerns, and changes to the tax code that withdraws tax on such investments. The hotel business is on the rise, and the valuations are level to those seen before the wake of the global recession. The article, S&P Weighs Restarting Talks on US Suit, is about Standard and Poorââ¬â¢s Ratings Services and its lawsuit with the Justice department. The company is on discussion and negotiations on penalties on the range of
Monday, November 18, 2019
Creativity and Critical Thinking Research Paper Example | Topics and Well Written Essays - 250 words
Creativity and Critical Thinking - Research Paper Example When British rulers enacted the Rowlett Act, he opposed the law tooth and nail through fasting and Satyagraha (enforcement of truth) ââ¬â a totally new way of protest against mighty rulers indeed! After imprisonment, the government was forced to free him from the prison due to peopleââ¬â¢s pressure. In 1930, he marched over 200 miles with his supporters; tens of thousands of people kept on joining him for the seashore town ââ¬ËDandiââ¬â¢ where he produced salt breaking unjust Salt laws enacted by the British government. The movement came to be known as a largest civil disobedience movement during the time that shook the pillars of British rule in India. Gandhi led the independence movement through nonviolent means until British rulers left India in 1947. Gandhiââ¬â¢s experiments with truth and nonviolence are unique and speak about his creativity and critical thinking on the path that may appear arduous and impossible at the first instance but still the fact remains that later his philosophy was increasingly adopted and followed by many prominent leaders such as Martin Luther King, and Nelson Mandela successfully for righteous cause of the
Saturday, November 16, 2019
Relationship Between Plot Structure And Character Development
Relationship Between Plot Structure And Character Development As character development is an essential part in novels, it turns out to be interesting to discuss the essence of the topic. The essay mentions about how the characters develop at different stages in the two novels, The House of the Spirits and One Hundred Years of Solitude and how does this help subsequently, in the development of their plot structure. A good link with respect to the attitudes and the behavioral characteristics can be seen where the development of characters is concerned. A similar connection can be noticed in the way that each novel advances as a result of the progress in terms of their character development. Character development and plot structure play a significant role in different works as the writers use them to make their works interesting. Lets have a glance upon what the writers want to portray through their own designed work. 1You cant find someone who doesnt want to be found. says Isabel Allende for her masterpiece, The House of the Spirits. This indicates that a reader cannot find a character which the author does not want to show, as the power to develop the plot with the help of the characters lies with the author alone. The someone mentioned in the quote reflects to a particular extent to the character itself. Gabriel Garcà a Mà ¡rquezs view upon his work One Hundred Years of Solitude isà [2]à The world must be all fucked up when men travel first class and literature goes as freight. By giving this view, the author expresses his view that all people should respect the literary work ardently. It is very important to understand that the work will be respected only if the plot is well developed and this in turn is organized with the help of characters and their development in the work at every step. The opinions of the authors reflect the mind of a curious reader who is passionate about the work. The novels on which the following essay is based were written in different parts of the world in different eras and also by different authors but, they can still be associated with each other where particular aspects like characters and plot is concerned. This signifies a strong bond in relation to the individual works. The Supernatural element plays an important role in developing the characters, thereby supporting the structure of the plot. Clara uses her supernatural powers predicting the future of the characters. This in turn magnifies the events and circumstances take place as per the wishes of the author. The progression of the plot is also based on how the characters are made to react to a particular situation. Rosas death which was foretold by Clara, creates a setting, which crafts out the marriage of Esteban with Clara. On the other hand, Jose Buendia is portrayed initially as possessing the autonomous power of prophecy. But the events foretold by Melquiades prove to overpower the foresight of the character, revolutionizing the mode of the progress of the novel. Jose and Ursula are disheartened with the foresight of the birth of a child with a pigtail. This clouds the buoyant temperament of the novel which is believed to be one of the causes of its humungous success. Authors tend to use character building with the aid of a particular aspect running throughout the novel. This development of the character in the progressive chapters further ministers the maturity of the plot, bringing about an outstanding piece of work. Prostitution is blended beautifully along with the different factors in the novels by both Allende and Marquez. Transito Soto, who was projected as a non entity and an object of pleasure, turns out to be the sole aid for Esteban Trueba towards liberating his daughter.à [3]à Illustrating the power of the sex industry, in only two days Trà ¡nsito does what Senator Trueba has been unable to do. This quote simply reflects the help extended and the sacrifice made by Transito Soto towards Esteban. The events signifying child prostitution and incest in One Hundred Years of Solitude facilitate the turnaround of the characters from one attribute to the other. Marquez possesses this distinctive feature of blending the solitary aspect with the natural.à [4]à In our world of child abuse, prostitution, sexually transmitted diseases, rape etc, we are able to see the strange sexual relationships depicted in this novel (let me know about this) as no more bizarre than what we see going on ar ound us. goes as accepted in the plot structure. The plots in their magnanimous journey also give birth to the events linked with depression and sadness. Such emotive settings help the reader take a plunge into the mood of the author. A poignant atmosphere with a touchy word from the writer creates a situation that takes the plot to a totally different angle, portraying the darker side of human life. Isabel Allende allows Esteban Trueba to not only get addicted and obsessed but also to go in depression now and then. This addiction brings him to a situation, where he needs to turn to another person. This person comes in disguise of a character, developing the plot and laying the foundation for a long term stand. Transito Soto projected as a prostitute, comes to the authors rescue here. Similarly in One Hundred Years of Solitude there are instance of the characters delving into sad mood.(give an example of sadness and depression from 100 yrs here) The writers have used autonomous situations in different contexts, as a support for the characters disposition and its direct effect on the structure of the novel. Situations like autopsy of Rosa after her death in The House of the Spirits and similar scene(which is that scene? Mention it. ) is created within the novel One Hundred Years of Solitude. It can be learnt that the plots developed not at the discretion of the authors alone, but the era and the prevailing circumstances had a direct effect on the development of the characters and in turn, on the plot. The authors allow the plot to create confusion in the readers mind, due to presence of many characters with similar names. At times, it becomes difficult for the reader to identify the correct name associated with a particular situation when he/ she may read the novel. Unless the reader is totally transfixed, he/ she may not be able to smartly focus on the difference in the characters behavior and the roles they play. It has major part in the novels The House of the Spirits and One Hundred Years of Solitude as there are many characters which are named same after their fathers and forefathers.(give examples of similar names from each text). The essence of giving a same name to the characters portrays the continuity in family and also supports the entire plot by eventually helping the character to develop in the readers mind. Authors also have the tendency to take an unusual event like the occurrence of natural calamity in the plot to disturb it and to formulate a change in the plot story. The mention of earthquakes as a natural calamity has been taken as a support to develop the plot of The House of the Spirits. It also has a great effect upon the existing characters in the plot. Moreover, Marquez, the author of One Hundred Years of Solitude has also successfully shown plague and fight which is again a part of the natural disaster and an unusual event. Politics, as a favourite element of most of the authors, is succinctly used as a background of these novels too. Authors use politics as an important element to develop the characters of Jose and Esteban.(give examples of politics). The events associated with Mocondo and Tres Marias are portrayed in the light of imagery. Readers may tend to note, that these symbols although metaphorically used by the authors are also used as a solid ground to highlight the basic building blocks for the development of the characters and the plot. The writers also put forth their best by mentioning the house as the world itself. The plot of The House of the Spirits revolves around Tres Marias and the plot of One Hundred Years of Solitude, around Macondo. From this one can decipher that the reader tends to get engrossed only in the mentioned town or city and the world around them is least taken into consideration. The author Sheree Rehemas view point upon character development states that,à [5]à As authors, it is our duty to create lovable, enticing characters and do horrible, evil things to them. This quote helps us understand that the writers use their characters to develop the plot structures. Incest, as an intriguing element, fascinates the readers to such an extent, that a suggestion for an epilogue comes to the fore. (gv examples of incest) A shift in the attitude of the characters marks a turning point in a novel. A major transformation can be noticed in Marquez One Hundred Years of Solitude when Arcadio turns out to be cruel later on after being sluggish initially. Incidentally, Estebans attitude can also be seen bringing about a transformational shift in his own values and principles. This further helps develop the plot, helping the authors bring about a revolutionary change in the readers perspective. The connections in the two literary texts can be positively conveyed as the readers get a clear idea of the presence of the links in the relationship between the plot structure and character development in the two novels, The House of the Spirits and One Hundred Years of Solitude. The inclusion of different elements like depression and sadness, prostitution and incest, the metaphorical and the supernatural elements, the autonomous and the complex, politics and attitudes etc, form a solid base for these writers to develop the plots with the characters around. The efforts of Isabel Allende and Gabriel Garcà a Mà ¡rquez have shown a positive impact upon the readers, as the rationale that brings about the essence of a constant progress not only in the works mentioned above, but also in their entire literary careers. Words:
Wednesday, November 13, 2019
Augustus Caesar Essay -- Classics Rome Emperor Essays
Augustus Caesar Works Cited Missing Augustus Caesar, the Rome's first true Emperor was the historical figure who had the greatest impact upon the western world between the dawn of civilization and the end of the middle ages. Augustus Caesar (31B.C. - 14 A.D.) was originally named Gaius Octivian, the name Augustus was granted by the Roman Senate, which means magnificent. The success of Augustus was he developed an honest government, and during his reign, he rebuilt many structures to improve the Roman Empire, which included temples and roads with classical style. He created an efficient postal service that encouraged free trade among the region. The soul power of Augustus had established him to distribute the long standing of Rome. Augustus Caesar did not gain his position easily. He was the adopted heir of Julius Caesar, and he attained his position and held it without meeting with the same fate as his Uncle Julius Caesar. Augustus had to bring the people to his side and win the support of the military in order to gain his trust from the senate. He had raised his own military. Meanwhile, many of the senate was against Mark Antony, who was the right hand man of Julius Caesar and also wanted to become the heir. The leader of the senate, Cicero, realized Augustus was a useful alley, ordered Angustus to make war on Antony and forced him to retreated to Gaul, but Cicero failed to do so (Scarre, 17). Because during 43B.C. "Augustus marched on Rome with his army, and compelled the senate to to accept him as a consul" (Scarre, 17). Later on, Augustus met Antony and Lepidus and the three of them started to form a triumvirate, which excluded the senate power. They divided three parts of the Roman Empire. Antony took the east, Augustus took the west, and Lepidus away to Africa, since he was no long an equal partner (Scarre, 17). Augustus started to gain some reputation in the west; meanwhile Antony had left and conquered Egypt in order to gain his popularity. Unfortunately he married the queen of Egypt, Cleopatra, which was a disgraceful to Rome. Augustus raised an army of his own to fight Antony. The battle took place in Actium, and Augustus won the battle. In addition, Egypt was also conquered by Augustus and it became a new territory of Rome. "Augustus's overall policy was to keep the military establishment at the minimum ne... ... had brought people a better living. Augustus developed a very efficient postal service before the end of his reign, which gave the Romans the advantage to trade freely with other provinces. But the postal system was only used for imperial use and not for public use. He create the postal services by choosing a "Commissioner of the Roads near Rome", and their duty was to discharge to the assigned leader for each trunk road, and "carried out by couriers stationed along the main roads, which the couriers would answer questions relating to the dispatches that he carried, performed the whole journey, with changes of horses, in the same carriage" (Homles, 35). Even though, the postal systems were only for imperial use, the letters that they wrote were indebted. Augustus Caesar was a sole ruler during his reign; he stayed in power for almost half a century. He worked for the past and the future consciously, brought peace and prosperity to the people in the past and also in the future. Augustus succession was to control Rome in a wise way, without affecting the senate. After he died at the age of seventy-five, the people of the Roman Empire worshipped him as a god.
Monday, November 11, 2019
Report on Talent Planning in Organisations
Human Resources Management Resourcing Talent Activity 1 â⬠Report on Talent Planning in Organisations ââ¬Å"Factors that affect an organizations approach to attracting talent Companies are offering attractive packages for educated and talented people who have interest it the role with in the company for example: * Pension ââ¬â private pensions schames with in the company , retirement programs * Flexi time of work ââ¬â where employee can chose when he is able to work once the work load is done by dead line time, giving opportunity for work life balance * Learning opportunities- the company gives ability to learn and develop skills PDP plan and also offering courses, or finance degree programs for employees in order to develop company * Attractive and fair solary- employees are working at different levels of performance also at different grades within the company, the knowledge that the hard work is going to be rewarded Three organizations benefits of attracting and retai ning o diverse workforce Trzy organizacje korzysci z przyciagniecia i utrzymania o. roznorodnych pracownikow) * The company can gather huge amount of talent from all around the world, which might not find it the country of origin of the company. * Different people different approaches from all around the world can help company to expand to different markets * Many organizations recognise that a diverse workforce helps the organization understand and respond to the needs of an increasingly diverse client baseThree factors that affect an organizations approach to recruitment and selection Trzy czynniki wplywajace na podejscie do organizacji rekrutacji i selekcji The factors can be internal and external the example of internal approach is: * Recruitment policy- which include : general recruitment policies and terms of the organisation, recruitment services of consultants, recruitment of temporary employee, unique recruitment situations, selection process, job descriptions, terms and co nditions of the employment. * Cost of recruitment process- who is recruiting do they have skills needed is it agency . External factor could be: * Unemployment rate ââ¬â where employer is setting the recruitment process at very high level and is looking for high qualified and skilled people because of amount of candidates more or less suitable for the role, to choose the best one, also salary offered can be lower because of economic situation. * Image of company- is company the employer of choice Recruitment methods Internal recruitment ââ¬â Where company is preparing job specification and skills desirable and is looking for employee within the company who can take position offering promotion or transfer to different department * External recruitment ââ¬â outsourcing where empoyer is advertising externally in newspapers, online the position he is seeking for with full job description and skills needed * Agancy recruitment- where employer is handing the recruitment proces to the recruitment agency paying fee for finding right candidate. Selection methods * Interwiew- the most popular technique,the interview is great for information exchange between applicant and interviewer regarding an applicant's suitability and interest in a job the employer seeks to fill.Since interviews can be rather flexible, any missing pieces of information about an applicant can be collected at this time. * Test ââ¬â If this is an important part of the role, it may be worth using a test, for example if some IT skills are needed for the posts, such as Access database skills, using test you can quickly eliminate candidates which wouldnââ¬â¢t know the answer to the questions asked. * Presentation- In assessing presentations, it is important to have decided on the criteria against which each candidate will be marked. How the person communicates with the panel and gets their points across, as well as how they interact with the members of the panel.Purpose of induction and how they benefit individuals and organisations It is process of bringing, introducing, familiarising a new recruit into the oraginsation. This program familiarises the new employee about the culture, accepted practices and performance standards of the organization. Induction training is very essential for any company because it helps an individual or new recruit to grow within a company and motivates him. New employee is more confidence. During induction new recruit gets to know about the organisation's employment philosophy, physical work environment, employee's rights, employee's responsibilities, organisation, culture and values and also with key business processes.Induction program should include all the aspects of the organisation and present for the awareness of the new employee. Like emergency procedures, facilities, safety issues, right's of the employee, what to be paid, no harassment, equal opportunity, grievance procedures, employee responsibilities, times, conduct stand ards, job function, dress requirements, organisational structure, what it does, how they fit in, who is their Manager, the functions of different departments, how the employee will be managed, what the performance management process will involve, and his role in that process. The benefits for the organisation is also visible as they get to push forward the way they wish their new employees to act and to tell them exactly what is expected of them.A successful workforce is one that everyone knows what their role is and how to complete the tasks assigned to them. Therefore, without an induction day, time and money can be lost further down the line when the staff member doesn't meet the required standard due to not being told exactly what is expected of them. Induction Plan that identifies areas to be covered, timelines and those involved in the process It is very important for all staff and company to have induction plan in place it standardise the information that staff members are ge tting when joining the organisation or being transferred from another department. * Show location of food, drink and bathrooms as a top priority, so the person could move around the building comfortably. Tell existing employees about the new person, and encourage them to stop by and say hello, visit and show around the facility the new person will be based in that will let new employee to be introduce to most of the staff * We can provide chart and office/building seating plan, to help make sense of of people, names and departments. * Have all security and passes ready and waiting. * Have a trusted team member explain the unwritten rules and subtleties of office politics. * emergency procedures should be discus while inducting * explaining one more time duties, responsibilities and introduce person to report to Staff induction plans set the tone of the relationship between employee and employer. With thought and a small amount of prior organisation, you can get the relationship off to a flying start by using an effective staff induction plan. .
Saturday, November 9, 2019
The 4 Market Position and an Example of a Product Essay Example
The 4 Market Position and an Example of a Product Essay Example The 4 Market Position and an Example of a Product Paper The 4 Market Position and an Example of a Product Paper Market Leader A market leader is a brand, product, or a firm that has the largest percentage of total sales in terms of revenue (the market share) of a market. A market leader often dominates all his competitors in areas such as: customer loyalty, distribution coverage, image, perceived value, price, profit, and promotional spending. To be the leader in the market, the company needs to be innovative, agile, revolutionary, obsessive and supportive. Market leader objectives are to continue expanding their total market by finding more new consumers to purchase their product, creating new uses for the current product which they are selling, and to encourage more usage among the current consumers. A market leader should always be equipped with a defense strategy that will help defend against any new threats that might threaten their position as a market leader. Also, another objective to achieve is to keep increase their market share of their product. An example of market leaders are: Coco-Cola (soft drinks), McDonaldââ¬â¢s (fast food), Caterpillar (large construction equipment), Kodak (photographic film), Wal-Mart (retailing), and Boeing (aircraft). Market Challenger Market challengers are runner-up companies that aggressively attack competitors to get more market share. A market challengerââ¬â¢s strategic objective is to topple down the current market leader and to take over its place. A market challenger will always strive to attack the current market leader, or other firms that matches its own size, or smaller and local regional competitors in hope to be the leader in the product or service which they are offering. In essence the challenger has three strategic alternatives that are available to the company: (a) a direct or head-on attack using either cost/price/value for money as the key strategic variable; (b) an indirect or flanking approach using product differentiation or promotional activities as a way to win consumerââ¬â¢s preference and loyalty; and (c) a by-pass strategy based upon radical innovation through which the challenger seeks to change existing purchasing behavior in favor of a new solution to basic consumer needs. Such examples are like Adidas attempting to beat Nike or Burger King attempting to challenge McDonaldââ¬â¢s position as the market leader. Market Follower Market follower are firms that attempt to use strategies to seek stable market shares and to gain profits by following competitorsââ¬â¢ product offers, prices, and also marketing programs. Market followers attempt to create a similar to product that is innovative to be sold at a cheaper price comparing to the company who has that similar product. A market follower has many advantages also. A market follower can learn from the market leaderââ¬â¢s experience and copy or improve on the leaderââ¬â¢s product and programs, normally with much lesser investment compared with the market leader. One such example would be the recent new colors for the Sonyââ¬â¢s Vaio Laptops. Once Sony releases their new color design, Dell later would follow in it and would have their personalized laptop colors which could be chosen when purchasing a laptop from Dell. Niche Market A niche market is often portrait as a focused, targetable portion of a market. By definition, then, a business that focuses on a niche market is addressing the need for a product or service that is not being addressed by the mainstream providers. Niche market can be thought as a narrowly defined group of potential customers. For instance, instead of offering cleaning services, a business might establish a niche market by specializing in blind cleaning services. Why should you bother to establish a niche market? Because of the great advantage of being alone there; other small businesses may not be aware of your particular niche market, and large businesses wont want to bother with it. The trick to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already. Niche marketââ¬â¢s strategies are often targeted towards smaller markets that large companies wonââ¬â¢t bother entering. To remain in business, niche marketers would need to create niches, then expand it and finally protecting them or copyright them. The only risk of a niche market is when a larger firm notices the niche market profit and attempt to enter the market with larger resources and capital. Apple iPod The product that I will talk about will be Appleââ¬â¢s iPod. First, I will list down what are the available products, and then I will discuss about their marketing strategy are they using and at now. The reason for choosing iPod, it is because of their current position in the market now and I have knowledge about it since I owned one. Appleââ¬â¢s iPod is one of the top products in the areas of portable media players. It has managed to stay at the top because of their unique software and design that keep consumers wanting it. Their uniqueness is in Appleââ¬â¢s iTunes software in which it is able to transfer music to the iPod devices. As a jukebox application, iTunes is able to store a music library on the users computer and which can either play, burn and rip music from a CD. Itââ¬â¢s also to a lot of files like a PDA. Such files such as photos, videos, games, contact information, E-Mail messages, Web bookmarks, and calendars to iPod models that support those features. Apple focused its development on the iPods unique user interface and its user-friendly interface of use, rather than on technical capability. As of September 2007, the iPod had sold more than 110 million units worldwide making it the best-selling digital audio player series in history. Now lets talk about the iPod. Its doing really well. Theyre rather strong. Teehee. Weve sold over 110m to date and youll notice the place where the sales curve is strongest is during the holiday season today were going to refresh or replace EVERY single product in this lineup to get ready for this holiday season. Currently the iPod has a few selections in line. Currently are on sale, are the iPod shuffle, iPod nano, iPod classic and the brand new iPod touch. The iPod shuffle is a digital audio player that is designed and marketed by the company Apple Inc. The purpose for this model is to create a budget model for Apples iPod family. It was announced at the Macworld Conference Expo on January 11, 2005, using the tagline life is random. This model is a new design as instead of storing data on a hard disk, it has been changed to the first iPod to use a flash memory. The current second generation model weighs at only about 15 grams (or 0. 55 ounces). It was introduced in September 2006 along with the revamped fifth generation iPod classic and second generation iPod nano. Later in 2007, as a preparation for the Christmas holidays of 2007, Apple launched a new color which is red. Now currently, the iPod shuffle has nine colors which are: All nine colors of the second-generation iPod shuffle. The bottom rows are the original colors; the top rows are the refreshed colors. Silver units have been available throughout the life of the second-generation shuffle. The iPod nano is one the four portable media player that is designed and marketed by the company Apple Inc. The iPod nano is designed to be as a midrange model in for Apples iPod family. The first generation of this version was introduced in 2005. It also uses flash memory, just like the iPod shuffle. However, this comes with a miniaturized version of the display screen and has click wheel found on the iPod classic. The model has been updated twice since its introduction. This above version is the 3rd generation iPod nano. This nano was announced in a 4 GB version coming only in silver, and an 8 GB version coming in silver, turquoise, mint green, black and Product Red. Recently, Apple has launched the new pink color. The battery now lasts for approx. 24 hours on audio playback and approx. hours on video playback. Steve Job, Co-founder, CEO of Apple Inc. , showing off the new iPod Nano Its incredibly tiny, this is the new nano, and itââ¬â¢s incredibly thin. Its REALLY nice. Huge applause. Let me show you some bigger pictures of it comes in beautiful colors. So whats the video like? New nano: larger 2-inch screen, its going to look the same as it did on the iPod vi deo, its the same QVGA resolution. Weve achieved this with a screen with the highest pixel density weve ever shipped. The iPod classic is a portable media player that is marketed by the company Apple Inc. This model is the flagship model for Apples iPod family. To this date, there have been six generations of the iPod classic. There was also a spin-off called the iPod photo which was later then re-integrated into the main classic line. All the generations of the iPod classic uses a 1. 8-inch hard drive for storage. The word classic retronym was introduced with the introduction of the sixth-generation iPod classic on September 5, 2007. Prior to this, the iPod classics were simply just referred to as iPods. Steve Jobs, Co-founder, CEO of Apple Inc. showing off the new iPod Classic. A little video for everyone, thats what we set out to do with the new nano. We hope you love it as much as we do That brings us to the iPod. The iPod its got a its got a funny name. Its got a funny name. Its time to give it a name: were calling it the iPod Classic because its the original iPod. Ha! Side-by-side view of 6th and 5th generation iPods, respectively, showing interface differences The iPod touch i s both a portable media player and a Wi-Fi mobile platform designed and marketed by the company Apple Inc. The product was officially launched on September 5, 2007 through an event called The Beat Goes On. The iPod touch adds the graphical user interfaces Cover Flow and Multi-Touch to the iPod line and is now available at 8, 16 or 32 GB of flash memory. It also includes Apples Safari web browser and it is the first iPod enabling wireless access to the iTunes Store. Beginning of June 2008, the iPod touch will also have now access to the App Store. The App Store is an upcoming application for the iPhone and iPod touch that is created by Apple Inc. This allows users to browse and purchase applications that were developed for the iPhone SDK The iPod touch has the same multi-0touch interface the iPhone has. Adding new to it is a physical home button off the touch screen. The home screen has a list of buttons for the available applications. All iPod touch models have included with this standard applications: Music, Videos, and Photos (which is collectively duplicating the standard functions of the iPod Classic), iTunes (which providing access to the iTunes Music Store), Safari, YouTube, Calendar, Contacts, Clock, Calculator, and Settings. Later models have been added with Mail (allows to access POP/IMAP/SMTP e-mail), Maps, Stocks, Notes, and Weather, which could also be added to the earlier models with the purchase of a software upgrade. Direct links to web sites can be added to the home screen by the user. Steve Jobs, Co-founder, CEO of Apple Inc. , demonstrating the iPod Touch Let me go ahead and show you the new iPod touch. Again, slide to unlock. Here we are lets go into music. The icons look really strange and sparse on that huge screen. Its freaking us out! Appleââ¬â¢s iPod sales have been increasing over the steady flow of years. Since October 2004, the iPod has been dominating United States digital music player sales. Apple has manage to gain over 90% of the market for hard drive-based players and over 70% of the market for all types of players. During the year, from January 2004 to January 2005, the high rate of sales of Apple iPod caused the U. S. market share to increase from 31% to 65% and in July 2005, this market share was measured at 74%. In January of 2007 the iPod market share finally reached 72. 7% according to Bloomberg Online. With such sales, it is obvious that Appleââ¬â¢s iPod has become a market leader in portable music players in the United States. If Apple iPod wants to remain as market leader, they would have to continue maintaining their pleasing customers with quick response to any troubleshooting problems, making sure that their products have no problem in a product and even after launch, making sure that the products are quickly dealt with. Appleââ¬â¢s iPods are considered a product innovative. This is because so far no one has managed to fully copy the iPods functions. What makes it such a special product? It is because of their software system. Appleââ¬â¢s software is one of the hardest software to be able to modify. Also Apple has created their own jukebox application where users are able to sync songs, photos and videos unto their iPods. This application is the only way an iPod can receive it songs. Thus by doing that, Apple has managed to not only create own portable media players but also a specialized digital media player application for their iPods only. As Apple is not the first of creator of portable media devices, they have rose up to be the first in the United States because of a visionary leader; Steven Jobs. Apple iPods are called consumer products. Consumer products are products or services that are brought by final consumers for personal consumption. Marketers usually classify these products and services further basing on how consumers go about in buying them. What makes iPods so widely acceptable? It is because of their design and style of the product. This is called Product Style and Design where the style can be eye-catching to a consumer and the design is more of a skin deep concept where this is the very heart of the product. Apple has also decided to co-branding with Nike. Co-branding is the practice of using the established brand names of two different companies on the same product. Co-branding has many advantages. When the two products combine, they create a broader consumer appeal and also greater brand equity. In conclusion of this, Apple has managed to become the market leader in portable media players through various ways. Ways such as being a product innovative, having a visionary leader like Steven Jobs and co-branding with brands such as Nike.
Wednesday, November 6, 2019
Algernon and Jack Essays
Algernon and Jack Essays Algernon and Jack Essay Algernon and Jack Essay The Importance of Being Earnest By Oscar Wild was first performed on the 14th of February 1895, St Valentines Day. It is a play about love and romance in the upper classes, it is set in the present (1890s). It is drawing room comedy, otherwise known as comedy of manors. Oscar Wild is one of the worlds literary greats, he wrote this play shortly before he was imprisoned for gorse indecencies. This play is divided into 3 acts; I will be discussing and contrasting scenes one and two from the first act. It is a play about two idle young men, Algernon and Earnest (otherwise known as Jack), who in attempt to marry two very attractive young ladies pretend that there names are Earnest. In the first act the key relationships between Algernon and Jack are as friends who have not seen each other for a period off about a week. It is in the first scene that Algernon discovers that his friends name isnt earnest, its Jack. In the second scene Earnest proposes to Gwendolyn but gets refused by her mother and Algernon decides to go visit Jack in the country. I believe that too correctly portray the relationships between the two characters I need to show differences between; mood, tone, dress and personality. The first act, scene 1, opens with Algernon talking to his manservant in a very incoherent manor; I would portray Algernon as a man who is not very interested in anything but himself. Algernon is constantly talking in the first person always with emphasis on the word I this referring to himself, this gives the audience helpful insight into what really matters in life, him! Jack enters dressed in a smart but not ostentations attire, Algernon in contrast is dressed in an ostentatious suit with large cuffs and is eating. The men talk idly; Algernon is a dandy, he see only the pleasures in life and has no worries, I as Algernon would constantly smile, raise my eyebrows and lounge around on the couch or chair, crossing my legs and eating in a most informal manor. Jack is much more serious and formal, his clothes are a darker colour, he has come up too town to propose to her [Gwendolyn] this is making him nervous, but he is a complete gentlemen. He is easily manipulated by Algernon, the tone of his voice is slightly deeper then Algernons and I would portray his personality at this point as one who is board but as the same time is nervous. Jack confesses that his name isnt Earnest at all, its Jack, to Algernons amazement. At this time I, as Algernon, stand up horrified with looks of shock and stunned indignation upon my face and my tone would go up a note to signify surprise, I place my hand on my hips and stair at Jack up in arms that he did not tells this to me sooner. Lady Bracknell enters with Gwendolyn (Jacks bride to be) and I watch with pleasure as Jack squirms and blushes in front of Ms Fairfax (Gwendolyn) I leave the room to allow Jack to propose. Algernon is constantly trying to get one over on his naive friend but in contrast Jack (formally known as Earnest) has shown that in some ways such as; mood, tone and personality he is quite similar to Algernon and is not so naive and easily manipulated as one might think. Scene two, in mid proposal, on bended knee Lady Bracknell enters and is shocked at what she sees, I as Jack am even more shocked and suddenly start with absolute fright as the colour drains out of my face. Lady Bracknell begins to interview me as to my suitability to be married to her only daughter, I am extremely nervous, fiddling with my hand, running fingers through my hair and playing with my cuffs to show the audience just what an unpleasant situation it is. My voice is shaking. As the interview digresses I (Jack) starts to fell more comfortable with some of the questions, I starts to relax and gain more control over my emotions. Aunt Augusta then asks about my parentage (Jack is adopted) and I hurriedly confess that I have none, to her abhorrence lady Bracknell leaves and Jack is left looking stunned and shocked. Shakespeare wedding march can be heard coming from Algernons piano and he walks in very gay and debonair strutting and swinging his arms, he suddenly sees that his friend is very upset and his temperament changes to one of compassion, Gwendolyns always refusing people as if to tell Jack that he is not the only one. Jack confesses that it was Aunt Augusta that refused him, in contrast to the first scene Jack becomes less of a Gentleman and displays his anger by distributing Aunt Augusta, I as Jack have a very upset tone and am pacing, which is one of Algernons mannerisms. Gwendolyn enters and confesses her love to Jack, Jack is pleased and blushes, and he is once more his chivalrous self. Algernon confesses that his Aunt would not like this meeting taking place and is hurriedly told by Gwendolen to turn his back and give them privacy. I (Algernon) am not used to being told what to do especially in my own house, I pace over to the fireplace and start eavesdropping on there convocation in full view of the audience, I am trying to find Jacks address in the country and am behaving slightly sly about it. The scene ends with Jack rushing out on Algernon telling him that there meeting has not been a grate success, Jack is flushed, red in the face and peeved that is friend is acting so languidly about the whole situation. Jack leaves via stage right leaving Algernon and his manservant Lane occupying the stage. I look pleased and tell Lane to bring me some sherry, I am smiling, quite in contrast to Jacks last portrayal of his emotions, I stand up and confess in contrast to Jacks statement that the whole situation has been a great success and tell Lane, smiling and arrogantly, to fetch my suits as I am going to go visit Jack in the country and propose to his beautiful young ward whom I am in love with. I believe that as an actor the relationship between Jack and Algernon is not a complicated one. I as Algernon want to be married to Jacks excessively pretty young ward. Jack wants to be wed to my excessively pretty cousin, in this case are wants are similar. We both want to live happy, aimless lives with the woman we love. In my opium the only differences between Algernon and Earnest are there moods, personality, dress and tone; they both want the same things. As an actor I would portray this relationship kindly, in the first scene we are good friends and in slight contrast the second scene we are friends who have had a dispute but both know that we cannot stay exasperated at each other for ever and indeed in the final act, not to give the conclusion away, our relationship concludes, happily.
Monday, November 4, 2019
Discussion Essay Example | Topics and Well Written Essays - 250 words - 140
Discussion - Essay Example For human beings to fully evolve, they took a form of different hominids which include Australopithecines, Homo erectus and Homo sapiens. Homo sapiens were developed and resembled the current human beings (LaFreniere, 2011). The race concept is a relic as many scholars have different arguments to the existence of race. Most of scientist claims that the traditional racial difference is based on skin deep because people classify themselves in respect to the skin colour. The white people from America classified themselves in respect to their skin colour. The race was based on the colour of the skin and not genetic make up. Currently, scientist are analysing the issue of race in respect to the genetic make up. Different scientist have different perception on the issue of race as some claim that genetics makes up race while other claim that genetic inheritance does not guarantee similarity. Human beings first appeared in Africa and disappeared from the world due to natural selection as they could not adapt to the environment. As human beings were developing the Homo sapiens found survival tactic and made tools for hunting and gathering (LaFreniere,
Saturday, November 2, 2019
Discussion Essay Example | Topics and Well Written Essays - 250 words - 135
Discussion - Essay Example After researching, I realized that the Americans maintain direct eye contact, which is considered as an indication of honesty and confidence. According to the Asians, direct eye contact is considered rude and aggressive. The assumption that similarities exist in both our cultures was a huge mistake. Nonverbal signs are often misinterpreted leading to miscommunication. Rather than taking offense, that my friend seemed dishonest, confronting him on the issue would have solved the problem. The tendency of concluding that he was dishonest was not wise instead of taking time to understand him (Samovar and Porter 118). In conclusion, intercultural communication can bring up a conflict because of misunderstanding of information. Schools should teach about the different cultures to avoid instances of misinterpretation of nonverbal communication such as postures, gestures, and other body language. Every cultureââ¬â¢s beliefs and values should be
Subscribe to:
Posts (Atom)